Step one
We learn the business, not just the account
Margins, repeat rates, why customers pick you over the shelf next door. Ads built without knowing the business are just expensive guesses.
Meta ads for D2C brands
Ads run by someone who's been on your side of the dashboard.
Our founder built and ran ads for 20+ of his own ecommerce brands before running anyone else's. He knows what a CAC spike feels like when it's your own card on file.
How we work
Business first. Then audit. Then ads.
Most agencies open Ads Manager and start spending. We don't touch budget until we understand where the money actually comes back from.
Step two
We audit what you've already run
Past campaigns, creative, landing pages, tracking. What worked stays in the playbook. What burned money gets named, with reasons.
Step three
We build the angle strategy
Your reviews, customer objections, and organic winners tell us which stories to lead with. We test angles, not random creative.
Step four
We make the creative
Ads built from your best organic content, real customer language, and your founder story — not stock footage with a discount code.
Step five
We test, cut, and scale
Winners get more budget. Losers get retired fast. You get the read in plain English — spend, revenue, and what we're changing next.
Then it loops — winners compound, losers stop costing you money.
Who's running your ads
A founder, not an account manager.
Ankur Rajpali
Ads, SEO & Reddit
Built and grew 20+ ecommerce brands of his own before touching anyone else's. The expensive mistakes were made on his own money, so they won't be made on yours.
He spent his own money first
Every lesson in our ads playbook was paid for with Ankur's own margin, on his own brands — not learned by experimenting on a client.
He thinks in profit, not platform metrics
A founder doesn't celebrate cheap clicks. We optimise for what's left after product cost and shipping, because that's the number he watched too.
He reports like a founder wants to be reported to
One page, plain English: what we spent, what came back, what changes next. The report he wished agencies had sent him.
The full plan is a 20-minute walkthrough.
We don't dump the whole offer on a page, because the right mix depends on your margins and your funnel. Show us your ad account and we'll show you what we'd do with it — whether or not you hire us.
Who is this for?
D2C brands with a proven product, real customer reviews, and enough margin to run Meta ads seriously. If ads aren't the right move for you yet, we'll say so on the first call.
Do you make the creative?
Yes. We turn your product, reviews, founder story, and organic winners into testable ad creative — and retire whatever the numbers don't back.
Why don't you list the full offer here?
Because the right mix depends on your margins, your creative library, and where your funnel leaks. Show us your ad account on a 20-minute call and we'll show you exactly what we'd do with it.